In 2015, 77% of web users accessed the internet via their mobile device at some point during the day.
As a consequence of this, is it absolutely critical that your website be responsive. Not just mobile-friendly, but truly responsive.
Responsive Design means that your website will react appropriately to whichever device and whichever orientation that device is being used in. So, if you look at your website on your phone, and turn the phone in landscape orientation, the website should readjust accordingly and still be easy to view, and simple to navigate.
Every project we approach now includes full attention to the responsive design of the site. Your site must be built from the ground up with responsive features in mind, whether it's an eCommerce shop or a simple brochure website. Your customers WILL visit your site on their devices and on the go. Make sure it's ready for them when they do.
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Let's say a potential customer is reviewing Yelp on their phone and sees favorable reviews for your restaurant and clicks through2
They discover a non-responsive, tiny version of your desktop website that requires pinching and zooming just to check the store hours.3
They go back to yelp for a different eatery because your site is unviewable, resulting in the loss of business.